talked with brand and legal experts on the matter, with opinion split on why You Tube would invite potential brand name confusion.
Google’s announcement of an ad-free subscription service on You Tube received a lukewarm reaction from many users due to the decision to place some content behind a paywall.
For example, RBC Capital analyst Mark Mahaney titled a note to investors “You Tube Red (No, Not Red Tube)”, while renowned security blogger Graham Cluley asked: “What wombat in Google's marketing department thought it was a good idea to call You Tube's new service, You Tube Red?
” Responding to the flood of comments, Red Tube’s vice president, Alex Taylor, told that the company is “admittedly quite honoured by the association people are making between ourselves and the newly dubbed You Tube Red”, and added in typically audacious fashion: “The fact that people’s attention is automatically thrust into thinking about Red Tube is a clear testament to the prolific swell in brand awareness we’ve achieved as a result of ongoing marketing efforts and our ability to penetrate the public consciousness.” For its part, You Tube told us they had “no comment” to specific enquiries about the name, but a spokesperson did give a similarly light-hearted response: “When we said Red would enhance the performance of You Tube, that's not exactly what we had in mind.” Speaking at a Q&A to reporters following the announcement, You Tube’s VP and product manager, Matthew Glotzbach, did state: “As we talked to fans, as we talked to users, as we did our studies, the term ‘red’ was very associated with You Tube. We’re not too worried about that other site.” So no cause for concern?
at the Oscars this Sunday (Best Picture, Lead Actor and Lead Actress) , the Observer has learned.On the other hand, limiting responses to voluntary replies on just one website might receive approbation from your stats professor. In the internet age, we may not have yet fully plumbed the depths of the wisdom of crowds yet.Over the past week media reports and social media comments have jumped on the similarity between the name of You Tube’s new subscription service, ‘You Tube Red’, and one of the world’s most popular adult websites, ‘Red Tube’.A poll of users has been shared in a new blog post that just went up on the site.If the porn site’s users turn out to be right, that would be another hat trick, but for Red Tube itself.We have no control over the content of these pages.We take no responsibility for the content on any website which we link to, please use your own discretion while surfing links.Disclaimer: has a zero-tolerance policy against ch*ld pornography.All galleries and links are provided by 3rd parties.Mark H Jaffe, a trademark and copyright lawyer at Tor Ekeland PC, thinks otherwise.“I would expect that Red Tube would have turned up in even the simplest trademark search,” he explains.